Following a highly successful launch in Europe and the Middle East, 59club Asia, Asia’s leading sales & service analysts and training provider, have today released a revolutionary new hotel mystery shopper audit tool, this new to market product delivers industry first technology along with the ability to have the audits tailored to be Brand Specific, whilst retaining the core value of objectivity.
The hotel auditing software features 59club Asia’s acclaimed benchmarking programmes, covering the entire guest journey from making a reservation to check-out, along with the unique ability to measure sales strategies and increase repeat business. 59club Asia provides a must have tool for hotels to enhance the overall guest experience, the product has been developed to work with single properties or larger hotels and management groups.
As the products can be tailored to be brand specific, Hotels and Corporate Groups can take advantage of the unique audits that will allow onsite management or corporate teams to uncovering any potential none brand alignment, ensuring that the hotel delivers its brand promise to its guests and loyalty programme members. Additionally, larger hotel groups can benchmark against other properties within the group and or other hotels in a chosen competitor set. Each audit is comprehensively detailed and delivered by a highly trained auditor, carried out with the utmost objectiveness to ensure a factual none subjective impartial audit is conducted, covering all aspects that represent ‘the customer’s experience.’
As the audit report is objective and highlights the areas of strength and opportunity to improve, the results can be utilised to plan your training requirements objectively and track progress over time, measured from future audits. The Hotel management also can track individual departments and or staff member’s performance objectively over a set period of time.
Clients are also able to take advantage of the 59club Asia training programmes which offer offline in person training, along with online virtual mentor training that can be tailored to specific requirements derived from individual audits. The training is aimed at improving overall hotel and staff performance, expanding their existing knowledge, educate and on-board new staff, upskill relief staff and providing personal development pathways for all aspiring individuals.
Araya Singhsuwan, 59club Asia Director of Operations said, “We are very excited about our latest product created exclusively for the hospitality industry. There is no better time to measure guest experience at your hotel than now, especially during the current COVID-19 situation, when things are running as ‘the New Normal.’ Our detailed hotel mystery shopper audits with the unique Brand Specific features will help you measure your hotels standard operating procedures and brand specific deliverables directly from a guest perspective. The granular audit results will without question assist operators to continue to improve and further develop operations. We also proudly bring to the industry another first, by providing self-managed audit software that hotels can use to independently monitor and advance service levels, utilising the innovative ‘my59’ software engineered by 59club Global HQ, based in the United Kingdom. This allows you to send out online surveys using pre-set templates within the my59 software or create your own survey, this can be automated to send upon check-out, or at a specific time. This feature significantly helps hotels to track their own performance based on actual guest feedback and improve its guest experience and service excellence.”
Moreover, the 59club Asia audit results can be benchmarked against global industry standards, along with hotel groups and brands. 59club Asia operates with the most stringent confidentiality within the industry, ensuring total privacy of any audit and its results. Participating Hotels and management Groups are also eligible to be included in the annual Service Excellence Awards, that is 59club’s acclaimed awards recognition, famously known as the ‘Oscars’ of the industry.
Visit www.59clubasia.com to find out more about 59club Asia Hotel Mystery Shopper Audits today or contact our team at email@example.com for all enquiries.