Here Comes The Holiday Season; Seize Those Limitless Incremental Revenues
After the launch of the “Rao Thieu Duaykan” or "We Travel Together" and “Kon La Khrueng” or “Let’s Go Halves” economic boosting campaigns by the Tourism Authority of Thailand, which were aimed at stimulating domestic spending through tourism activities in Thailand, many hospitality businesses have already started to generate great incremental revenues from the domestic market. However, the best opportunities are yet to come, as we are approaching the festive season starting with Christmas, New Year, Chinese New Year and the Songkran Holiday. As business owners and management teams, you should absolutely not wait until 2021 to reactivate your customer service and sales boosting programmes, because now is the best time to revitalise your business sales strategies, delivered through customer service enhancements, to make the most out of this golden revenue period.
The limitless revenue opportunities are out there, we all know that there isn’t a magical spell to make it happen, you just need to apply some simple and effective practices to your operating procedures, and your team will make the magic happen. Despite the current global Covid-19 pandemic situation, businesses in Thailand are still very fortunate to remain open and the guests are still walking in through their doors, there remains significant opportunities to generate higher revenues.
In order to generate higher revenues, all your staff need to do is to practice the industry leading upselling strategies without putting off guests, not as easy as it sounds, we know. In other words, your staff members should learn the best built-in upselling skills while delivering excellent services to guests, whilst being able to read each guest and then pitch the upsell to trigger each individual guest to spend, we cannot use a cookie cutter to the upselling process.
Given a simple scenario at a theoretical hospitality business with 200 customers visiting a restaurant per day, that equates to approximately 6,000 customers per month, huge incremental revenue opportunities. As per this scenario, if only 50 percent of the 6,000 customers, who visit your restaurant or bar are being upsold by your staff on just one coffee at 80 THB per cup.
If your staff are able to deliver the upsell of a coffee to 3,000 customers after each meal or at the right moment and able to convert only 30% of those 3,000 customers. This simply means that your staff are able to generate 72,000 THB of incremental revenue each month for your restaurant on top of everything else that the customers already purchased, which will accumulate to 864,000 THB per year that can be combined with other items that your staff may be able to upsell. The opportunities are very real, with the correct method and confidence to deliver.
Certainly, not every customer will decide to buy after being upsold to, but your staff can increase the chance of sales by asking every customer, in the right way. The key practice is how and when you should ask your customer without putting them off nor effecting their experience. A successful upsell, delivered through an operational processes requires proper procedure planning and training. It is critical to measure the actual daily upsell results which will be key to ensuring the results from training are delivered into the cash register.
The training would result in little, if the staff members do not follow the proven to succeed procedures, at 59club Asia; we deliver a complete globally leading training process to support the entire customer service journey in a very structured form “Measure the process through customer service, train staff members on the skills needed as per the measurement results. Support your management and the teams by delivering comprehensive results from the upselling successes, or not, then further train using our very customisable training curriculum, then measure again to keep a track on the progress”, our tools ensure your staff provide every customer with the best service, while knowing how to strategically upsell, that will deliver incremental revenues for your business.
We are here to support your business structure and help you to achieve all of your service and financial goals today! What are you waiting for? Send enquiry today to capture your limitless opportunities at email@example.com or visit www.59clubasia.com for more info about our services.