Asia
Thailand
Black Mountain GC & Resort (Hua Hin), Thana City Country Club (Bangkok), Riverdale GC (Bangkok), Laguna Golf (Phuket)
Malaysia
Saujana G&CC (Kuala Lumper)
Cambodia
Vattanac Golf Resort
China
Genzon GC (nr Hong Kong)
Author: admin
FOREST OF ARDEN & ABU DHABI GOLF CLUB ARE SET TO HOST 59CLUB’S 10TH ANNUAL INDUSTRY ‘OSCARS’
Forest of Arden Marriott Hotel & Country Club will welcome 59club clients from across Europe on the 12-13th March 2020. An extension to the ceremony will see The Westin Abu Dhabi Golf Resort & Spa host the awards to recognise excellence across Asia, The Middle East & Africa on the 20th April 2020, as the Service ‘Excellence’ Awards are split for the first time.
The Ceremonies will bring the industry together to honour great individuals, clubs and group achievements across all 59club spectra, with revellers invited to attend their choice of local or international awards, with many expressing the desire to celebrate and network across both events.
Whilst proceedings may have diversified, the principals remain the same, as 59club stand to recognise the leading Golf and Leisure venues that consistently achieve ‘service excellence’ across all areas of the business – sales, service, operations, retail, facility, food & beverage and management. With winners recognised by the genuine scores collected from the independent visitor panel who evaluate the experience afforded to both visitors and prospective customers.
The climax of the night for many is when the 59club’s Industry Benchmark awards are announced; the Gold, Silver and Bronze Flag Awards. The awards are bestowed on the finest member clubs and commercial venues that not only achieve the required standard of service as part of the mystery test audit criteria, but also provide excellent facilities for customers to enjoy.
59club will also bestow accolades upon venues for their commitment to engage, analyse and enrich their member and guest experience, utilising a collateral of survey tools across the my59 software platform.
An Educational Day will precede the evening Awards Ceremony in true 59club style; with the promise of inspirational content for those looking to start 2020 on the best foot. Further to last year’s success 59club will continue to include a Golf Day.
59club’s driving force very quickly grabbed the industry’s attention, and saw the event hailed the ‘Industry Oscars’ in its early days. Now in its 10th year, amid huge expansion plans across the globe which have already signified openings of local 59club offices to accommodate growth in Asia, Middle East, Africa, Europe and the USA; the 2020 line up is set to once again deliver a spectacle of glory, equally fitting the calibre of nominees, winners and all those present at the awards for their commitment to delivering ‘service excellence’.
Simon Wordsworth, 59club CEO said: “59club is fully committed to assisting the industry to advance. The awards for us is about bringing everyone together and paying tribute to what we have achieved collectively."
“What started out as a simple idea to develop people and process in the early days, has grown into a global pioneering brand that has taken every experience across the hospitality industry and made staff, managers, venues and groups accountable for the service and sales etiquette they deploy. That 59club seal of approval means everything to the staff on the ground, the managers leading their team and the people at the very top - who all revel over the quantifiable effects that come with achieving best in class standards.”
“A special thanks goes to our award sponsors; 3DIFS, CGI Insurance, Club Car, Golf Genius, Golfbreaks.com, Gunners Cocktails, Kennet Leasing, Tacit and Toro who have been instrumental in creating the 2020 Awards, these are set to be the best yet!”
59club business interface now available for Concept Customers
Concept has partnered with 59club to provide its golf, leisure & spa clients with new service analysis intelligence to measure customer satisfaction levels within their businesses via its high-end operations software suites
Concept users can now benefit from 59club’s expertise, mechanism and freedom to independently deliver customer satisfaction surveys using their industry specific benchmarking assessment criteria, flexible survey templates and automated software.
The new partnership enables the auto-generating functions to remain switched on for mutual affiliated clients – meaning that each time member and guest data is entered into their operations software, 59club will auto-invite the customer to complete the venues bespoke satisfaction survey based on their recent encounter - for example after having joined the club, paid to play, visited the spa or F&B outlet or having relinquished their club membership. The functionality can even track a customer’s experience at significant landmarks during their journey, auto-generating a series of questionnaires, in sequence at set intervals as programmed by the venue, measuring a new member’s experience over a set timeframe as a guide.
With a wealth of survey templates that cover all areas of the hospitality industry and as a result of the two software giant’s new pairing, club staff can now save valuable time delivering surveys, avoiding additional data entry, and elements of human error or resistance are eradicated.
The new interface will go live at one of the most prestigious properties in The UK; The Belfry - with other leading Golf Groups such as Dubai Golf and premier clubs and resorts that includes the likes of Old Thorns, Celtic Manor, Stoke Park, Ramside Hall and Dalmahoy also set to win as a result of the new pairing, with concept looking to roll-out the update to all of its clients very soon.
Chris Reeve, Director of Golf at the Belfry Hotel & Resort, said: “The 59club surveys have been a huge success for us and we are just about to introduce a link between our EPOS [Concept] system which will talk directly to 59club’s software [my59] and provide a survey to anyone that plays a round of golf at The Belfry with a few key questions. This is going to open new doors for us and gives us even more insight into what our customers are looking for and allows us to retain our number one position as the best golf resort in the UK”
The new partnership has been forged to assist venues to improve and maintain sales and service quality, in addition to comparing their internal customer satisfaction levels against 59club’s benchmark; the industry average and the best performing venues globally. Ultimately venues stand to capture more consumer insights than ever before.
Simon Wordsworth, 59club CEO, said: “Our recent partnership with Concept is hugely exciting for 59club. Linking our customer satisfaction survey software with the complete enterprise solution for the world’s leading resorts couldn’t be a better match. Both companies have a focus on being in control; whether that’s assisting clients managing memberships, reservations, POS or business intelligence.
“The addition of ‘real-time’ customer service analysis sees the essential day to day operation of golf, leisure & Spa venues worldwide get a whole lot smarter. As 59club continues to grow with new operations in America, Asia and Europe, I’m looking forward to seeing our collaboration with Concept continue to advance service excellence standards across the industry globally”.
Concept, a Shiji Group Brand, offers its users with leisure software for spas, clubs, resorts, and golf courses. The Concept Golf product is a complete enterprise solution for the world’s leading golf resorts and venues and caters for all software needs for golf operations.
Malcolm Rennie, Commercial Manager of Concept, said: “This new relationship and integration with 59club is so exciting for us. The cross-over between our mutual clients is staggering and we were delighted to see so many of Concept’s customers being recognised at 59club’s annual awards ceremony. We can’t wait to rollout this integration to new and existing clients and see the positive results.”
For more information on 59club, visit: www.59club.com
For more information on Concept, visit www.concept.shijigroup.com
Notes to Editors:
About 59club
59club was established in 2007 and is now the market leader in providing bespoke mystery shopper performance measurement programs for the Golf, Leisure, Spa, Events, F&B and Hotel Industries.
Specifically designed to elevate sales and service standards, 59club provides ‘Mystery Shopper Audits’, ‘Customer Satisfaction Surveys’, and ‘Training Services’, empowering venue managers to analyse their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to advance.
The founder of the company, Simon Wordsworth, has a wealth of experience having worked in the sector for many years at one of the worlds' most renowned Golf and Leisure resorts. At the heart of our operations is an established and dedicated team of professionals who all bring a vast amount of experience from the Golf, Leisure & Events industry, most of which who worked at Senior Management or Directorship level. This knowledge allows for a true understanding of your business needs and the difference customer service excellence can make to your reputation.
About Concept, a Shiji Group Brand
With high-profile clients in nearly 70 countries worldwide and software available in 15 different languages and a global support network to match, Concept, A Shiji Brand, is a global leisure software, development and consultancy company specialising in supplying spas, clubs, resorts, hotels and golf courses with high-end software suites to manage operations.
In 2018, Concept joined the Shiji Group who provide software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more. Shiji Group today comprises 3,000 employees in 70+ subsidiaries and brands, serving over 60,000 hotels, 200,000 restaurants and 400,000 retail outlets.
For media queries please contact:
Scott Peddie
Director of PR & Communications – Performance54
E: scott.peddie@performance54.com
For further information on Concept please contact:
Teresa Correia
Sales & Marketing Manager – Concept
E: teresa.correia@shijigroup.com
Golf Service Standards set to soar in Asia as 59club launch in Thailand
59club Asia opens its new office in Bangkok, signaling an increase in customer service standards and sales performance levels across the region, with Golf & Leisure club providers set to take advantage of the force that is the 59club ‘effect’.
59club - the industry leading Service & Sales Analysts – currently operate across the UK, Europe & the UAE, and have now opened new offices in Bangkok to meet the ever-growing demand for their performance management tools and training services around the Globe.
59club are delighted to welcome Araya Singhsuwan who will run the 59club Asia Operation following a successful playing career and having worked and developed a very detailed understanding of golf and its operation. Araya has now turned her considerable skills and focus to the commercial and service world of Golf working with 59club Asia. Araya will lead the business with a solid foundation from which she and her colleagues at 59club will further develop and raise the service culture across the industry, improving the customer experience for the hundreds of thousands of golfers that enjoy playing within Thailand and across the region.
Over the past 10 years, 59club has taken the industry by storm, leading venues have quickly aligned their sales & service principals to the industry benchmark. Whilst an annual Awards Ceremony, regarded as the ‘Oscars’ of the golf industry, honors the front runners, who reap the rewards associated with achieving 59club’s Customer Service ‘excellence’ seal of approval.
The 59club ‘effect’ is destined to make a huge impact in Asia, as some of the very best golf venues vie to advance their member and guest experience. Calling on their industry leading analytical tools and training services, 59club’s mystery shopper audits, customer satisfaction surveys and their interactive member communication apps are set to assist the Asian market to performance manage staff to achieve elevated levels of service and sales etiquette.
Venues, for the first time can benchmark their golf visitor experience, ability to manage a group golf day, their prospective member enquiry procedure and deliver surveys that measure new member satisfaction levels and club life alongside each visitor experience within golf, leisure & spa. Complete with the ability to compare performance levels against chosen local and global competitors, industry standards and the best performing venues, 59clubs powerful data generates real and current information of the highest quality and value.
The results highlight countless opportunities for venues to improve their operation, in turn increasing member and guest satisfaction, plus revenue & profits in the process.
59club is endorsed and supported by governing bodies such as The Professional Golfers Association & England Golf, 59club are also a chosen partner of the Golf Club Managers Association (GCMA), European Tour Properties, and are partners with many leading golf suppliers including Toro & Club Car.
59club are proud to work with leading hotel chains and resorts such as Gleneagles, The Belfry, Celtic Manor, The Grove, The Dukes St Andrews, Emirates Golf Club, Yas Links, Monte Rei, Macdonald Hotels, RBH and Marriott Golf, plus many members focused private clubs including, Roehampton, Stoke Park and Foxhills to name just a few...
Those wanting to take advantage of 59club’s services will be able to meet the team at the Asia Pacific Golf Summit, Bangkoktaking place 1st - 4th November. Whilst, later in the month Simon Wordsworth, 59Club CEO will be a key note speaker at the PGA Members International Conference, Laguna Phuket between 11th - 14th November.