59club Asia, the leading provider of customer experience benchmarking and improvement solutions for the golf, leisure, retail, and hospitality industries in Asia, is excited to announce the signing of a strategic partnership with Golf Industry Asia.

This partnership will see 59club Asia and Golf Industry Asia deepen and enhance their collaboration through providing a higher level of benefit to their respective clients throughout the region in addition to enhancing golf education events, education, and communication through the region.

On the announcement, Chris Geraghty, Managing Partner of 59club Asia said; “Renewing and expanding our partnership with Golf Industry Asia represents a significant step forward in the value we deliver to our client venues. Together, we are strengthening our collaboration to better educate workforces across the region, create more meaningful networking opportunities for industry peers, and provide additional platforms for venues to share their stories. These initiatives reflect our shared commitment to supporting the long-term growth and professionalism of the golf industry in Asia.”

Sean Plunkett, Co-Founder of Golf Industry Asia said;“Partnering with Chris and 59Club Asia to strengthen our ties with the golf community in Asia is an exciting way to kick off 2026. This collaboration will enhance our ability to support and celebrate the fantastic clubs across the region, whilst enhancing the education of industry professionals through joint educational events, content and seminars. We look forward to working together to elevate the tools and support available to a broader audience across Asia."

About 59club Asia

59club Asia is the leading Customer Service Analysis and Training provider in Asia. With a wealth of ground-breaking Customer Satisfaction Surveys, Mystery Shopper Audits, Financial Comparison Tools and Employee Training Programs: 59club Asia provides performance management solutions and global data to the Hotel, Golf, Leisure, Spa, Food & Beverage, and Event industries, supporting clients efforts to elevate Sales Performance, and Customer Experiences across respective client properties.

For more information or to collaborate with 59club Asia, please contact:

Chris Geraghty, Managing Partner: chrisg@59club.com

About Golf Industry Asia

Golf industry Asia is a B2B platform which offers easy access to golf industry news, job vacancies, recruitment, and operational marketing services. Golf Industry Asia assists clients in accessing the local golf industry via a vast network and weekly publications.

Since its launch in 2024, the Golf Industry Asia platform has been viewed by a growing number of people in over 45 countries. The current readership includes people from all sectors of the golf industry; Business Owners, General Managers, Directors, Superintendents, Golf Professionals, and Suppliers.

For all enquiries about the Golf Industry Asia platform and opportunities to connect with the golf industry in Asia, please contact:

Sean Plunkett, co-founder: sean@golfindustry.asia

Mike Orloff, co-founder: mike@golfindustry.asia

Hann Reserve, The Philippines 21^st November 2025

Hann Reserve, the exclusive partner of the Professional Golfers’ Association of America (PGA of America) in  The Philippines, and one of the regions newest and most exciting projects has signed into a collaboration with 59club Asia, the leading provider of customer experience, benchmarking and improvement solutions for the golf, leisure, retail, and hospitality industries.

This cooperation will see Hann Reserve leverage 59club tools to measure and enhance guest experience, along with supporting staff education and development, setting up Hann Reserve to lead on standards in The Philippines.

This collaboration will see 59club Asia introduce performance measurement tools, mystery shopper audits, sales process measurement to Hann Reserve in addition to benchmarking against some of the finest experiences in the world to elevate the overall experience at Hann Reserve.

Clément Rousseau, Director of Golf at Hann Reserve said “As Hann Reserve advances toward becoming a world-class golf destination and a leader in Asia, partnering with 59Club was essential. Their expertise in elevating service and operational excellence will help us deliver the seamless, memorable experience our guests expect and deserve.”

In addition, Chris Geraghty, Managing Partner of 59club Asia added: “Hann Reserve is one of the most impressive destinations I’ve ever seen, and it will no doubt, play a significant role in the continued development of The Philippines as a serious golf destination. For 59club to have the opportunity to collaborate with Hann Reserve and IMG and their respective teams at such an early stage of the projects life to support efforts to ensure the hospitality experience is as remarkable as the overall vision, is extremely exciting.”

Sentosa Golf Club, Singapore 22^nd September 2025

Sentosa Golf Club, one of the world’s most sustainable and celebrated golf venues, has signed a landmark cooperation with 59club Asia, the leading provider of customer experience, benchmarking and improvement solutions for the golf, leisure, retail, and hospitality industries.

This cooperation will see Sentosa Golf Club and 59club work together to further enhance the member and guest experience, as well as support staff development and education over the next three years, enhancing the already incredible experience provided at the Club.

Through the partnership, 59club Asia will introduce its suite of performance measurement tools, mystery shopper audits, and customer satisfaction surveys to Sentosa Golf Club. Benchmarking against the very best clubs, resorts and properties, tailored training programs and workshops will help to elevate member and guest interactions to a new standard.

Andrew Johnston, General Manager, Director of Agronomy and Resident Golf Course Architect said “At Sentosa Golf Club, we pride ourselves on delivering one of the finest golf experiences in the world, both on and off the course. Partnering with 59club Asia gives us the tools and expertise to elevate that experience even further. The insights and training will not only help us refine our service standards but also ensure our team continues to grow and develop, setting new benchmarks for excellence.

On the announcement, Chris Geraghty, Managing Partner of 59club Asia added; “Sentosa Golf Club is renowned for being one of the finest golf experiences anywhere in the world, and the opportunity to work alongside Andrew and the wider team is extremely exiting. To collaborate with such a visionary team who are already performing at the highest level to refine the level of service even further is an incredible opportunity for 59club and ultimately will drive service levels in Singapore and the wider region even higher.”

About Sentosa Golf Club

Sentosa Golf Club is recognised as one of the most established golf clubs in Singapore and Asia, celebrating its 50th anniversary in 2024. With two world-class championship golf courses, The Serapong and The Tanjong, it sits among the most challenging and exciting in the region. Situated on the premier island of Sentosa, with a breathtaking backdrop of Singapore’s iconic cityscape, the Club regularly receives world-class accolades and is enjoyed by 1,500 distinguished members. Off the golf course it offers exceptional practice facilities, a contemporary clubhouse, excellent meeting, and banqueting facilities for corporate networking, as well as high-end dining options.

As well as its thriving reputation, the Club has played host to several high-profile professional events over the last two decades, including Barclays and SMBC Singapore Opens, as well as LIV Golf Singapore in 2023 and 2024, welcoming many of the world’s best golfers and Major champions to compete on The Serapong for Asia’s largest ever golf prize fund. The Club is also home to the HSBC Women’s World Championship, the marquee LPGA Tour event dubbed ‘Asia’s Major’. Sentosa Golf Club is also renowned for its ground-breaking sustainability agenda, having become the first golf club in the world to sign the United Nations Sports for Climate Action Initiative in 2020.

The Serapong also collected two prestigious accolades at the 2024 World Golf Awards – ‘Singapore’s Best Golf Course’ and ‘Asia’s Best Golf Course’, while the Club was awarded 'Asia's Best Eco-Friendly Golf Facility'. Since current General Manager, Director of Agronomy and Resident Golf Course Architect, Andrew Johnston, joined the Club in 2010, the Club is ranked in the ‘Top 150 Golf & Country Clubs’, and ‘Top 50 Golf & Country Clubs of Asia-Pacific’, by Platinum Clubs of the World. Whilst The Serapong occupies the top spot in Golf Digest’s latest biennial rankings for ‘Singapore’s Best Courses’, which it has done for over a decade. The Tanjong is placed third. At the Asian Golf Awards in 2023, The Serapong also captured the accolade of ‘Singapore’s Best Golf Course’ after being named ‘Best Championship Course in Asia-Pacific’ in 2022. For more information about Sentosa Golf Club, please contact: Matt Pynn, Senior Account Director, 54: matt.pynn@weare54.com

About 59club Asia

59club Asia is the leading Customer Service Analysis and Training provider in Asia. With a wealth of ground-breaking Customer Satisfaction Surveys, Mystery Shopper Audits, Financial Comparison Tools and Employee Training Programs: 59club Asia provides performance management solutions and global data to the Hotel, Golf, Leisure, Spa, Food & Beverage, and Event industries, supporting clients efforts to elevate Sales Performance, and Customer Experiences across respective client properties. For more information or to collaborate with 59club Asia, please contact: Chris Geraghty, Managing Partner: chrisg@59club.com

59club Asia, the leading provider of customer experience benchmarking and improvement solutions for the golf, leisure, retail, and hospitality industries in Asia, gathered like-minded individuals, teams, and venues from around the region to celebrate excellence at the 2025 59club Asia Service Excellence Awards.

These prestigious accolades are awarded based solely on scores from their ongoing impartial mystery shopping audits, evaluating the Guest, Member, and prospective Member experience according to 59club objective benchmarking criteria.

The glittering awards ceremony hosted at The Banyan Tree Phuket saw flag nominations for 2025 distributed along with individual and departmental awards in multiple categories including management, service, F&B, Agronomy, Caddy Experience, Golf Operations, and others.

Chris Geraghty, Managing Partner | General Manager of 59club Asia commented “It is an honour and a privilege to have the opportunity to celebrate the individuals, teams, and venues throughout Asia which consistently push the envelope and strive to exceed their Member and Guest expectations. The nominees and recipients of awards are amongst the best service providers in the world and we’re very fortunate to, along with our event partners, have the opportunity to recognize their exceptional performance.”

The full list of winners and awardees from the 2025 59club Asia Service Excellence Awards are featured below:

Gold Flag Resorts & Members’ Clubs 2025

Aquella Golf & Country Club, Phang Nga, Thailand.

The Clearwater Bay Golf & Country Club, Clearwater Bay, Hong Kong

Vattanac Golf Resort, Phnom Penh, Cambodia

Silver Flag Resorts & Members’ Clubs 2025

Bangkok Golf Club, Bangkok, Thailand

Laguna Golf Phuket, Phuket, Thailand

Laguna Lang Co, Hue, Vietnam

Riverdale Golf Club, Bangkok, Thailand

Thana City Golf & Country Club, Bangkok, Thailand

Greenkeeper of the Year 2024

Brad Revill – Nikanti Golf Club, Bangkok, Thailand

Greenkeeper of the year 2024 presented by Golf Industry Asia.

Retail Manager of the Year 2024

Ms. Minh Anh – Laguna Lang Co, Hue, Vietnam

Retail Manager of the Year 2024 presented by The PGA.

Food & Beverage Manager of the Year 2024

Ms. Peggy Cheung – The Clearwater Bay Golf & Country Club, Clearwater Bay, Hong Kong

Food & Beverage Manager of the Year presented by Laguna Phuket.

Ultimate Caddy Experience of the Year 2024

Nikanti Golf Club, Bangkok, Thailand

Ultimate Caddy Experience of the Year 2024 presented by Pacesetter Technology.

Golf Operations Team of the Year 2024

Nikanti Golf Club, Bangkok, Thailand

Golf Operations Team of the Year 2024 presented by Turtleson.

Golf Manager of the Year 2024

James Durkin – Vattanac Golf Resort, Phnom Penh, Cambodia

Golf Manager of the Year 2024 presented by Global Talent Solutions.

Click here to view the image gallery

Event Partners

About 59club Asia

59club Asia is the leading Customer Service Analysis and Training provider in Asia. With a wealth of ground-breaking Customer Satisfaction Surveys, Mystery Shopper Audits, Financial Comparison Tools and Employee Training Programs: 59club Asia provides performance management solutions and global data to the Hotel, Golf, Leisure, Spa, Food & Beverage, and Event industries, supporting clients efforts to elevate Sales Performance, and Customer Experiences across respective client properties.

For more information or to collaborate with 59club Asia, please contact:

Chris Geraghty, Managing Partner: chrisg@59club.com

59club Asia, the leading provider of customer experience benchmarking and improvement solutions for the golf, leisure, retail, and hospitality industries in Asia, is excited to announce the signing of a strategic partnership with Golf Industry Asia.

This partnership will see 59club Asia and Golf Industry Asia collaborate through creation of golf specific education events throughout the region. In addition, 59club can leverage the Golf Industry Asia platform to increase visibility and awareness, and to provide more value to existing 59club client venues throughout the region.

Subsequently, Golf Industry Asia are able to become a major part of 59club events, benefit from increased visibility & awareness of the platform with 59club client venues throughout the region, and become a part of the 59club partner network in Asia.

On the announcement, Chris Geraghty, Managing Partner of 59club Asia said; “To work with Sean and Mike from Golf Industry Asia to support our efforts to forge deeper connections with the golf community in Asia is a very exciting start to 2025. Through this partnership we will be better positioned to support the continued development and education of industry professionals in the region by collaborating on educational events & seminars, increase awareness of our products & services, and connect with a wider audience easily.”

Sean Plunkett, Co-Founder of Golf Industry Asia said; “Partnering with Chris and 59Club Asia to strengthen our ties with the golf community in Asia is an exciting way to kick off 2025. This collaboration will enhance our ability to support and celebrate the fantastic clubs across the region, whilst enhancing the education of industry professionals through joint educational events, content and seminars. We look forward to working together to elevate the tools and support available to a broader audience across Asia."
About 59club Asia

59club Asia is the leading Customer Service Analysis and Training provider in Asia. With a wealth of ground-breaking Customer Satisfaction Surveys, Mystery Shopper Audits, Financial Comparison Tools and Employee Training Programs: 59club Asia provides performance management solutions and global data to the Hotel, Golf, Leisure, Spa, Food & Beverage, and Event industries, supporting clients efforts to elevate Sales Performance, and Customer Experiences across respective client properties.

For more information or to collaborate with 59club Asia, please contact:

Chris Geraghty, Managing Partner: chrisg@59club.com

About Golf Industry Asia
Golf industry Asia is a B2B platform which offers easy access to golf industry news, job vacancies, recruitment, and operational marketing services. Golf Industry Asia assists clients in accessing the local golf industry via a vast network and weekly publications.
Since its launch in 2024, the Golf Industry Asia platform has been viewed by a growing number of people in over 45 countries. The current readership includes people from all sectors of the golf industry; Business Owners, General Managers, Directors, Superintendents, Golf Professionals, and Suppliers.

For all enquiries about the Golf Industry Asia platform and opportunities to connect with the golf industry in Asia, please contact:

Sean Plunkett, co-founder: sean@golfindustry.asia
Mike Orloff, co-founder: mike@golfindustry.asia

59club Asia, the premier provider of performance management and training services in the golf and hospitality industries, has partnered with the Thai Golf Course Association (TGCA) to deliver a series of specialised training programmes aimed at elevating service standards across Thailand’s golf courses. The first event was proudly hosted by Mr Chaovatas Supapantita, at the renowned Palm Hill Golf Course in Hua Hin on the 25th September.

This collaboration marks a significant step in 59club Asia’s ongoing commitment to advancing the quality of golf club management and customer service in the region. With a focus on enhancing both operational efficiencies, along with member and guest satisfaction, the training was designed to empower golf course personnel with the knowledge and tools necessary to deliver world class experiences to members and visitors.

A range of practical and fun exercises highlighted best practice in relation to human behaviour and the management of first impressions, as well as the development of sales skills such as conducting a needs analysis and sales closure techniques.

Participants included senior managers and staff from golf courses across the West Region of Thailand, all eager to learn from 59club Asia’s industry-leading expertise. The partnership between 59club Asia and the TGCA ensures that the knowledge shared during the training can be adapted and implemented across the country, setting a new bar for excellence in Thailand’s golf tourism sector.

“We are thrilled to be working alongside the Thai Golf Course Association to bring this high calibre training to the region”, said Will Hewitt, Director of 59club Asia. “Our goal is to help elevate standards across the entire region and we are fortunate to benefit from the skills and expertise of Araya Singhsuwan of Absolute Golf Services, along with the support of the Association together with The Tourism Authority of Thailand in bringing this project to life.”

Palm Hill Golf Course, Hua Hin, proudly hosted the event, where the excellent facilities provided the ideal setting for immersive, hands-on training sessions, allowing participants to experience real-world applications of the techniques taught.

“We are delighted to partner with 59club Asia in this important initiative,” said Mr Suchat Suwannasri, President of the Thai Golf Course Association. “Uplifting the necessary services and sales skills for the team members at our golf courses is invaluable; it will enhance the overall golfers experience of both local and tourist golfers, whilst also undoubtedly enhancing the ever-growing tourism market of Thailand.”
This training is part of a broader strategy to position Thailand as a leader in golf tourism, ensuring that courses across the country offer premium services that meet global expectations. With golf tourism playing an increasingly important role in Thailand’s economy, partnerships like this one between 59club Asia and the TGCA are essential for driving sustainable growth in the sector.

59club Asia, in collaboration with Eastin Thana City Golf Resort, will be hosting the 3rd Annual Industry Service Excellence Awards. This prestigious ceremony will take place on March 27, 2024, welcoming esteemed clients from across Southeast Asia.

The ceremony will serve as an opportunity to recognise and honour excellence in the region’s golf industry. The renowned Eastin Thana City Golf Resort will proudly host the awards ceremony, marking the first live hosting of the Service ‘Excellence’ Awards ceremony. This event promises to bring together industry professionals to celebrate outstanding individuals, departmental achievements, and golf club success across all spectrums of 59club Asia.

At the heart of the event lies the recognition of leading golf venues that consistently deliver ‘service excellence’ across various aspects of their operations. Winners will be awarded based on actual audit scores collected from independent mystery auditors, reflecting the truly exceptional experiences provided to both golf visitors and other customers, such as food and beverage patrons.

The highlights of the evening will be the announcement of the 59club Asia’s Industry Benchmark Awards – the Gold, Silver and Bronze Flag Awards. These accolades will be bestowed upon member clubs and commercial venues that not only meet the required standards of service, but also offer excellent facilities for customer enjoyment.

The event will kick off with golf and education, featuring a Best-Ball golf competition for the venue representatives and educational seminars and workshops for Head of Departments and Departmental Managers. The day will conclude with an inspiring Awards Ceremony, promising valuable insights for team empowerment throughout 2024 and beyond.

As 59club continues to garner attention globally, this event stands as a testament to our commitment to advancing and developing the industry. It is an opportunity to bring together industry professionals and acknowledge collective achievements. We extend our gratitude to our partner, Asian Tour Destination for their invaluable support in Marketing throughout 2023.

To secure your place at the Education and Golf Day, along with the Awards Ceremony, and for all accommodation/ travel requirements, please contact our Event Manager, Miss Pradubporn, or "Oui", at pradubporn@59clubasia.com or visit

www.59clubasia.com

Stay updated with all the action and behind-the-scenes insights, by following 59club Asia on Twitter and Facebook.

For more information contact:
Araya Singhsuwan
Director of operations
59club Asia
E: araya@59clubasia.com
T: +66 (0) 98 280 4055

Laguna Golf Group, renowned as operating world-class golf courses in three different countries located in Thailand, Indonesia and Vietnam, has recently joined the rapidly expanding list of clients of 59club Asia. Recognised as Asia's first integrated golf resorts, which offers not just golf, but also impressive lifestyle amenities like spas, restaurants, bars, boutique shops, and sports activities, Laguna Golf Group is committed to maintaining a very high level of service, following its own high standards.

By utilising the industry leading services provided by 59club Asia, such as customer service analytics and unmatched training platforms, the resorts can ensure ongoing improvements in providing service excellence to both members and guests. At the same time, the resorts are dedicated to achieving enhancements in all operational aspects to enrich customer experiences.

59club Asia provides tools for assessment that are peerless in the market, including Customer Service Analysis, Staff Training Programmes, Surveys for Members & Visitors and Mystery Shopper Audits. These tools can provide important information to hospitality management teams to help them improve customer service and sales practices.

Paul Wilson, AVP & Group Golf Director of Laguna Golf, expressed great enthusiasm about partnering with golf’s leading benchmarking company, 59club Asia, and said;

“We're excited to announce our collaboration with 59club Asia, renowned experts in people development with a proven track record of managing top-tier golf courses in Europe, Middle East, U.S.A., Canada, Australia, New Zealand and Asia. This partnership focuses on elevating our golf courses and services alongside 59club Asia. Our selected participants include our prominent golf courses in Phuket, Indonesia and Vietnam—Laguna Golf Phuket, Laguna Golf Bintan and Laguna Lang co. With 59club Asia, we're dedicated to achieving our shared goals.”

After securing the collaboration with the Laguna Golf Group, Araya Singhsuwan, Operations Director, 59club Asia, said with confidence: “Laguna Golf Group stands out as a prime destination for golfers in Thailand, Indonesia and Vietnam. With a dedicated management team focuses on enhancing customer experiences, their collaboration with 59club Asia brings even more value. Through Mystery Shopper Audits and Member & Visitor Surveys, they're gathering essential insights to further elevate their already high standards and provide an exceptional experience for all”.

59club Asia stands as the foremost provider of cutting-edge software and comprehensive assessment criteria within the golf industry across Asia. Based in Bangkok, the organisation is at the forefront of revolutionising customer service analysis and training for golf clubs, the leisure and hospitality industieres throughout the region. Through innovative technology and tailored evaluation standards, 59club Asia empowers golf clubs to enhance their service quality, ultimately leading to elevated customer satisfaction.

The industry turns its attention to The Middle East, Africa & Asia as the shortlist is revealed ahead of 59club’s annual Service Excellence Awards event - which comes to JA Resort, Dubai, UAE on the 8th of March 2023.

59club’s prestigious Service Excellence Awards recognise those outstanding teams within the industry who consistently deliver the finest customer experiences for their members and guests - spanning all aspects of the Golf and F&B operation.

Qualification is unbiased; and determined by scores achieved through a detailed and objective mystery shopping programme that spans a twelve-month period throughout 2022. The properties nominated represent a defining standard within the golf & hospitality industry, signifying the ultimate benchmark of customer service ‘excellence’.

Leading the Middle East & Africa with 4 nominations are Abu Dhabi City Golf Club and Yas Links. Abu Dhabi City see their F&B team shortlisted for an award they last collected in 2021, as well as separate nominations in the Golf Operations, Retail, and Membership Team of the year categories. 59club officials who are constantly tracking global CX standards have witnessed a 15% improvement at the venue across its entire golf & hospitality operation, delivered over a 4-year period of mystery shopping audits and subsequent 59club training & support.
59club MEA’s Ultimate Gold Flag Property; Yas Links, are no stranger to the winner’s arena – after their F&B team claimed victory at the 2022 ceremony - a title they now go on to defend, whilst sporting 3 other nominations in Agronomy, Retail, and within the my59 Ultimate Service Excellence category - an accolade that represents a venues commitment to measure and advance their customer experience using a wealth of 59club customer satisfaction survey templates.

Emirates Golf Club and Saadiyat Beach Golf Club realise nominations in no less than three award categories, with Saadiyat returning to defend their 2022 Retail Team of the year title, also nominated within the Golf Operations and F&B realms. Meanwhile, Emirates is in contention for the highly prized my59 Ultimate Service Excellence award, and their Golf Operations Team are hoping to take home the title they achieved back in 2021. Their hopes of victory don’t stop there, as Emirates are also a contender for Food and Beverage Team of the Year - a nomination that reinforces 59club’s ‘measure , train, support, reward’ mantra, after the club invested in F&B training from 59club in summer 2022 - which Mark Bull, Director of 59club MEA adds “has seen Emirates’ CX performance across the F&B department rise by 5% and the overall golf operation up by as much as 6%”.

A newcomer to the Dubai golf scene back in December 2021 - and simultaneously beginning their journey with the customer service specialists are Yas Acres Golf & Country Club, who find themselves in the running for a double dose of accolades, having been nominated for both Golf Operations and Agronomy Team of the Year.

Also featuring double nominations are Trump International Golf Club who are hoping to take the triple-crown by retaining their my59 Ultimate Service Excellence award, a title they have held for an impressive two years running. While The Els Club, Dubai sees their membership team return to defend their title against Jumeirah Golf Estates; who are also in the running for the my59 award.

Finally, Al Zorah Golf Club and Meydan, The Track are each nominated for awards that include Membership Sales Team and Retail Team of the year, respectively.

Meanwhile, 59club Asia has announced their nominees, with Aquella Golf & Country Club and Vattanac Golf Resort both newcomers to the 59club community, and these first-time nominees are listed in no less than 4 of the main award titles; which include Golf Operations, Retail, F&B and Agronomy Team of the year.

Thana City Country Club - a 59club Gold Flag bearing property rose to fame in the 2021 awards event having driven their service levels from silver status to gold in a 2-year period - are also in contention for all four Team of the year titles, of which they are returning champions in both the F&B & Retail categories.

And finally, Riverdale Golf Club - a 59club Bronze Flag property - are also vying for the regions four main award titles, whilst hoping to retain or better their flag designation.

59club’s most prized accolades of the awards ceremony, the Bronze, Silver & Golf Flag Designations will be presented on the night to the properties who consistently deliver an outstanding customer experience as well as providing the finest facilities for their guests enjoyment.

Looking ahead to the Service Excellence Awards, Mark Bull Director 59club MEA said; “It is fantastic to be hosting our 4th Service Excellence Awards and joining forces with the 59club Asia team. We are looking forward to welcoming industry colleagues from 3 different continents to the event at JA Resort, a fantastic location and destination to bring everyone together and celebrate the achievements of some superb individuals and teams. Thank you also to our title sponsor, Luxury Carts Group, who’s vision and development is fully aligned with our own ambition, both regionally and internationally, good luck to all nominees on the night.”

Araya Singhsuwan 59club Asia Director of Operations said; “We at 59club Asia are delighted to join the MEA Service Excellence Awards in what is its 4th staging, and showcase some of our facilities to the MEA region. Significant excitement has been building over the past few months since we started the countdown to the event. This is an incredible opportunity for industry leaders to get together, network, share best practices and celebrate individual and collective successes. All of us in the Asian region are looking forward to a great event at JA Resort and wish all nominees the best of luck on the evening, where all their hard work and dedication to excellence will be realized.”

59CLUB MEA & ASIA ‘SERVICE EXCELLENCE’ AWARD NOMINATIONS (in alphabetical order):

Golf Operations Team of the Year:
Abu Dhabi City Golf Club; Emirates Golf Club; Saadiyat Beach Golf Club and Yas Acres Golf & Country Club.
Aquella; Riverdale Golf Club; Thana City and Vattanac.

Agronomy Team of the Year:
Els Club, Dubai; Trump International Golf Club; Yas Acres Golf & Country Club and Yas Links, Abu Dhabi.
Aquella; Riverdale Golf Club; Thana City and Vattanac.

Golf Retail Team of the Year:
Abu Dhabi City Golf Club; Meydan, The Track; Saadiyat Beach Golf Club and Yas Links, Abu Dhabi.
Aquella; Riverdale Golf Club; Thana City and Vattanac.

Food & Beverage Team of the Year:
Abu Dhabi City Golf Club; Al Hamra Golf Club; Emirates Golf Club and Yas Links, Abu Dhabi.
Aquella; Riverdale Golf Club; Thana City and Vattanac.

Golf Membership Sales Team of the Year:
Abu Dhabi City Golf Club; Al Zorah Golf Club; Els Club, Dubai and Jumeirah Golf Estates

My59 Ultimate Service Excellence Award:
Emirates Golf Club; Jumeirah Golf Estates; Trump International Golf Club and Yas Links, Abu Dhabi

In Thailand, where has long been called “the kitchen of the world” from its abundant natural food resources and highly-skilled chefs and cooks. The food industry contributed roughly 23% of the country’s GDP including local consumption and exports. The restaurant business plays a big part in Thai social life and is highly competitive due to the expansion of chain restaurants and the opening of new local restaurants in the market, all looking to take or increase market share and customer loyalty.

Currently, the restaurant business is dealing with the effects of the Covid-19 pandemic and operating under the ‘New Normal’. To revitalise consumer confidence, restaurants must comply with a set of strict rules, such as social-distancing policies, regular cleaning and sanitising of table surfaces, and strict hygiene for kitchens and kitchen staff. Whilst safety is extremely important, adopting safe and healthy practices can be one of the keys to turning things back in your favour and gaining an advantage over your competition.

However, restaurants must not lose their focus on maintaining the high-quality services all guests expect despite the ‘New Normal’. Service excellence remains a key driver for returning customers and customer retention. In addition, the service level being delivered will directly impact the restaurant’s reputation and popularity. In brief, if the restaurants can deliver superb services, whilst offering great cuisine, continue building great relationships with customers during their visit; the restaurants already win before the battle for business commences. There will be a worry-free feeling about potential negative reviews on social media or bad comments on any online platform.

Delivering great service also means the restaurant staff can upsell easily which will result in increasing incremental revenues and profit. These are the keys to the survival of the business in the long run.

It is undeniable that service excellence is extremely important for any hospitality business including restaurants. 59club Asia is certain that you agree, we delighted to offer a global standard solution for 'sales & service' etiquette improvements. Our services include Mystery Shopper Audits, Customer Service Analysis, Visitor Surveys, and Staff Training. If you are looking to elevate your restaurant's service standards or want to move from ‘Good’ to ‘Great’ or “great to incredible”, why not try our services now? You can be part of many of our proven success stories. We know your business is important to you, don’t leave it to chance.

Find out more about 59club Asia Fine Dinging Mystery Shopper Audits today or contact our team at info@59clubasia.com for all enquiries.

59club Asia, Asia’s leading hotel mystery shopping provider, launches recruitment programme to engage and train high-performance hotel mystery auditors to perform audits at many leading hotels in Asia.

As 59club Asia gears up the auditor recruitment programme across Asia, following the major contract signing with Absolute Hotel Services to provide mystery shopping audits to all hotel brands under the AHS management portfolio. The recruitment drive has received a great response from the outset from many keen to become mystery shoppers throughout Asia. The goal for 59club Asia is to recruit and train all auditors to be able to provide the most objective and granular detailed audit for each and every hotel.

As a 59club Asia Hotel Mystery Shopping Auditor, you will automatically receive a complimentary hospitality experience at one of our venues. You can even bring your special someone along or enjoy a getaway by yourself and soak up a first class hospitality experience. You will not only get to experience a complimentary stay at a hotel or resort, you will also be able to relax at by the swimming pool, enjoy fine dining in a luxurious hotel restaurant or have private in-room dining while watching your favorite movies on the comfortable hotel bed.

If you have a discriminating eye for detail, regarding and can evaluate customer service fair and objective manner, our Hotel Mystery Shopping Audit position will be the right job for you. Although this is not a salary-based job, the Hotel Mystery Shopping Audit can be a fun and rewarding experience that can be tailored to fit around your schedule. You can choose to stay close to your home and evaluate local accommodation in your area or travel out of town to explore a new destinations that you wish to visit, of course depending on our hotel assignments you choose to accept. We will reimburse your expenses during your stay, including Room Charge, Breakfast, Room Service, Food & Beverages, and Hotel Shuttle fee (if applicable). Any other costs outside of the hotel audit, will be at your own cost.

We have hotels in many great destinations throughout Thailand, along with other exciting countries through Asia, namely Vietnam, Indonesia, Bali and India, awaiting for our auditors to evaluate. Sign up today at https://www.59clubasia.com/become-a-mystery-tester/ or send us an e-mail at info@59clubasia.com
59club Asia is the Mystery Shopping Audit and Customers Satisfaction Survey market-leading provider. We deliver bespoke mystery shopping audit programmes to hospitality businesses such as Hotels, Sports Clubs or Leisure clubs, Spa, Fine Dining, and Golf Clubs in the Asian region.

59club Asia has opened an office in Bangkok in 2018 and now delivers globally leading Customer Service Analysis and Training Pioneering Member & Visitor Surveys, Mystery Shopper Audits & Staff Training within your business to the Asian region. We use market-leading software and assessment criteria that provide the resources to improve and maintain 'sales & service' etiquette, increasing customer satisfaction, revenue & profits in the process to assist the Golf, Leisure, Spa, Events, F&B and Hotel Industries to succeed.

Visit www.59clubasia.com to find out more about 59club Asia Hotel Mystery Shopper Audits or become our team today via https://www.59clubasia.com/become-a-mystery-tester/

Following a highly successful launch in Europe and the Middle East, 59club Asia, Asia’s leading sales & service analysts and training provider, have today released a revolutionary new hotel mystery shopper audit tool, this new to market product delivers industry first technology along with the ability to have the audits tailored to be Brand Specific, whilst retaining the core value of objectivity.

The hotel auditing software features 59club Asia’s acclaimed benchmarking programmes, covering the entire guest journey from making a reservation to check-out, along with the unique ability to measure sales strategies and increase repeat business. 59club Asia provides a must have tool for hotels to enhance the overall guest experience, the product has been developed to work with single properties or larger hotels and management groups.

As the products can be tailored to be brand specific, Hotels and Corporate Groups can take advantage of the unique audits that will allow onsite management or corporate teams to uncovering any potential none brand alignment, ensuring that the hotel delivers its brand promise to its guests and loyalty programme members. Additionally, larger hotel groups can benchmark against other properties within the group and or other hotels in a chosen competitor set. Each audit is comprehensively detailed and delivered by a highly trained auditor, carried out with the utmost objectiveness to ensure a factual none subjective impartial audit is conducted, covering all aspects that represent ‘the customer’s experience.’

As the audit report is objective and highlights the areas of strength and opportunity to improve, the results can be utilised to plan your training requirements objectively and track progress over time, measured from future audits. The Hotel management also can track individual departments and or staff member’s performance objectively over a set period of time.

Clients are also able to take advantage of the 59club Asia training programmes which offer offline in person training, along with online virtual mentor training that can be tailored to specific requirements derived from individual audits. The training is aimed at improving overall hotel and staff performance, expanding their existing knowledge, educate and on-board new staff, upskill relief staff and providing personal development pathways for all aspiring individuals.

Araya Singhsuwan, 59club Asia Director of Operations said, “We are very excited about our latest product created exclusively for the hospitality industry. There is no better time to measure guest experience at your hotel than now, especially during the current COVID-19 situation, when things are running as ‘the New Normal.’ Our detailed hotel mystery shopper audits with the unique Brand Specific features will help you measure your hotels standard operating procedures and brand specific deliverables directly from a guest perspective. The granular audit results will without question assist operators to continue to improve and further develop operations. We also proudly bring to the industry another first, by providing self-managed audit software that hotels can use to independently monitor and advance service levels, utilising the innovative ‘my59’ software engineered by 59club Global HQ, based in the United Kingdom. This allows you to send out online surveys using pre-set templates within the my59 software or create your own survey, this can be automated to send upon check-out, or at a specific time. This feature significantly helps hotels to track their own performance based on actual guest feedback and improve its guest experience and service excellence.”

Moreover, the 59club Asia audit results can be benchmarked against global industry standards, along with hotel groups and brands. 59club Asia operates with the most stringent confidentiality within the industry, ensuring total privacy of any audit and its results. Participating Hotels and management Groups are also eligible to be included in the annual Service Excellence Awards, that is 59club’s acclaimed awards recognition, famously known as the ‘Oscars’ of the industry.

Visit www.59clubasia.com to find out more about 59club Asia Hotel Mystery Shopper Audits today or contact our team at info@59clubasia.com for all enquiries.

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59club Asia is delighted to announce the winners of its inaugural Service Excellence awards supported by Golfbreaks.com.

Data has been captured from mystery service audits and benchmarked across all golf venues that 59club Asia works with throughout the region during 2019. The awards recognise the most successful venues across the region in sales performance, staff attitude, internal processes and facility standards.

Gold, Silver & Bronze service excellence flags are also awarded to venues that have delivered the most consistent golf experiences throughout 2019, rewarding the overall team effort across each element of the 59club mystery shopper auditing report.

Thai Country Club managed to scoop an unprecedented total of five awards, including the Golf Sale Team of the Year, Leading Individual Group Golf Sales performance by Miss Wibullak Chulakasyena, F&B Manager of the Year by Miss Pichayapak Chamkrachang, and Green Keeper of the Year by Mr. Brian Distel.

On receiving the awards, John Blanch, General Manager at Thai Country Club said “All of us at Thai Country Club are very delighted to receive the Silver Flag Awards from 59club Asia. From day one our entire team were enthusiastic and motivated to engage with 59club Asia. The Mystery Shopping Auditing programme provided us with invaluable data that we have used to improve our performance. It encouraged our team to be even more active and focused to ensure improvement as every part of the customer journey is measured. We have seen a proven improvement of 10.4 % in average score throughout the entire operations in 2019. We have also seen a solid improvement in the ‘tee-time reservation’ at 8.9% in average score, plus positive changes in all other areas. It has been a very positive experience for all of us and has enable us to set new measurable goals. In my 30 years of golf course management this is the most important innovation that I have witnessed. Thai Country Club, eagerly looks forward to continue our development as well as our partnership with 59club Asia”

Angkor Golf Resort was equally outstanding to be impressively recognised with four awards in total, including Golf Manager of the Year and Golf Retail Manager of the year by Mr. David Baron, and Golf operations team of the Year headed by Mr. Socheat Mey.

David Baron said “We are delighted with these Awards which are a credit to our full team and the continued support we receive from 59club Asia. The analytics, training and guest feedback we receive is second to none. The data provided enables us to highlight specific areas for improvement and take the necessary steps to enhance our guest experience. However, the journey doesn’t stop here. We look forward to raising the bar further and continuing our journey with 59club Asia”

Huge congratulations to the team at Sentosa Golf Club, who joined 59club Asia later in the year, they were impressively able to achieving their status as Bronze Flag Members Club 2020. Not only securing this prestigious award, the Sentosa Golf Club team have proven their service excellence within only 4 months of working with 59club Asia improving their overall experience percentage score by almost 5%, this is a huge achievement for such a small amount of time and really shows their commitment to deliver the best of the best when it comes to their member and guest experience

Andrew Johnston, General Manager and Director of Agronomy at Sentosa Golf Club: “At Sentosa Golf Club we are proud to be recognised for our commitment to customer service and the ability to provide excellent facilities for our members and guests. We naturally instil a culture at the club which allows and encourages our entire team to be better than they were yesterday, ensuring we are ready to welcome anyone 365 days of the year with the highest standards possible. The 59club Asia service has also helped us identify some areas of the business that need improving, and receiving a Service Excellence Award simply reiterates to us that our commitment to excellent customer service across all aspects of club life here at Sentosa continues to be acknowledged.”

Thana City Country Club who tirelessly work on developing their team and services, made the most improvement throughout the year utilising the Mystery Shopping Audit programme and attaining Silver Flag Resort Club.

Thana City management team proudly stated that “Thana City Country Club and our team are thrilled to be recognised and awarded the Silver Flag Award from 59club Asia. Our engagement with 59club Asia and the Mystery Shopper Audit programme in 2019 added a huge amount of value to our operations, really developing our member and guest experience at the club. Although we knew many of our strength and weaknesses, working with 59club Asia really gave us a deeper understanding of what our members and guests thought of our facility in terms of hardware and service levels.
We developed clear opportunities for the improvements of our operations and the development of our colleagues, setting individual and team targets, that were targeted and achievable. Throughout the year we achieved improvements of 8.1 % across all department, which is a significant development.
The whole team were engaged from day 1, we definitely will continue working with 59club Asia and we are excited to see how much further we can improve our team to enhance our guest experience at the club”

59club Asia’s team expressed, “We are thrilled to be part of our client’s success stories. Through our proven statistics, we are very proud to see their consistent solid improvements, to see the teams overcome their own challenges and further develop their operations based on our mystery shopper audits throughout the year, most importantly, it is such an honour for us to be part of the process to support and further develop the industry. All our award winners are very well deserved, so they should celebrate. 59club Asia will continue to fulfill our missions and goals; to support, encourage and motivate all of the golf clubs’ teams to strive for continued excellence and to continue doing what they do well”

Full list of Winners and Nominees:

Leading Individual Group Golf Sales Performance, Winner: Miss Wibullak Chulakasyena, Thai Country Club
Nominees: Chan Naren Rith, Angkor Golf Resort, and Nicole Thew, Sentosa Golf Club

Golf Sales Team of the Year, Winner: Thai Country Club
Nominees: Angkor Golf Resort, Sentosa Golf Club

Golf Retail Manager of the Year, Winner: David Baron, Angkor Golf Resort
Nominees: Rungdao Pooprasert, Thai Country Club and Kamolnath Moohammad, Thana City Country Club

Golf Manager of the Year, Winner: David Baron, Angkor Golf Resort
Nominees: Chavalit Surangsee, Thai Country Club, and Pongtorn Rungseang, Thana City Country Club

Golf Operations Team of the Year, Winner: Angkor Golf Resort
Nominees: Thai Country Club, Thana City Country Club

Food and Beverage Manager of the Year, Winner: Miss Pichayapak Chamkrachang, Thai Country Club
Nominees: Bunnal Ros, Angkor Golf Resort and Monthon Wongsamang, Thana City Country Club

Greenkeeper of the Year, Winner: Brian Distel, Thai Country Club
Nominees: Rodney Mckeown, Sentosa Golf Club and Mana Sungpuk, Thana City Country Club

Silver Flag Winners:
• Thai Country Club (Private Club)
• Thana City Country Club (Resort Club)

Bronze Flag Winners:
• Sentosa Golf Club (Private Club)
• Angkor Golf Resort (Resort Club)

About 59club Asia:

59club Asia is the Mystery Shopping Audit and Customers Satisfaction Survey market leading provider. We deliver bespoke mystery shopping audit programme to hospitality businesses such as Golf Clubs, Hotels, Sport Clubs or Leisure clubs, Spa and Fine Dining in the Asian region. Our programmes include Mystery Shopper Audits, Customer Satisfaction Surveys and Training Services which provide invaluable information for the manager or business owner to empower their team performance and to elevate their sales & services standards. Our missions and goals are to support, encourage and motivate all of every individual to strive for continued excellence service standard

For further information contact:
Araya Singhsuwan: araya@59clubasia.com +66 (0) 98 280 4055
General Enquiry: info@59clubasia.com +66 (0) 94 639 9514

59club Asia has extended its influence over the continent’s customer service revolution, with the addition of the five-star, MBK-owned Riverdale Golf Club to its growing client portfolio. It becomes the third top-tier golf venue in Bangkok to appoint 59club Asia, following successful partnerships with Thai Country Club and Thana City Country Club, as the appetite to incorporate the brand’s renowned Service Excellence Standards grows.

On their engagement with 59club Asia, Mr. Kiattisak Ketsiri, General manager of Riverdale Golf Club, expressed his excitement at working with the leading customer service benchmarking and training provider. He said: “I am confident that our collaboration with 59club Asia will enhance Riverdale Golf Club’s ability to deliver the very best golf course condition and level of service in keeping with our club slogan; ‘The Perfect Challenge’. The technologies provided by 59club Asia will serve as valuable tools to ensure that we are consistently moving in the right direction. It is the reason why we decided to work with Araya and the team.”

59club Asia is the market leader providing golf, leisure and hospitality venues with valuable management tools to improve and maintain elevated standards of customer service and sales performance within their operations. Customer service data and analysis generated from Mystery Shopper Audits, Member & Visitor Surveys and Staff Training will highlight countless opportunities for golf venues to improve, pinpointing what is required of club staff and their needs in terms of training and support.

Araya Singhsuwan, Operations Manager, 59club Asia, said: “Riverdale Golf Club demonstrates high potential to deliver an even higher level of excellent when it comes to customer experiences. With our invaluable data to hand, the golf club with have all of the intel required to make impactful changes to its systems and operations. Ultimately, the club will be provided with the ability to improve service in order to grow revenue, which is 59club Asia’s ultimate goal for our partners.”

59club Asia’s software and assessment criteria work for all golf clubs, regardless of their size or status. Based in Bangkok, it is leading the service industry revolution across Asia, delivering venues with the tools and data-driven insights required to set themselves apart from the competition.

59club Asia opens its new office in Bangkok, signaling an increase in customer service standards and sales performance levels across the region, with Golf & Leisure club providers set to take advantage of the force that is the 59club ‘effect’.

59club - the industry leading Service & Sales Analysts – currently operate across the UK, Europe & the UAE, and have now opened new offices in Bangkok to meet the ever-growing demand for their performance management tools and training services around the Globe.

59club are delighted to welcome Araya Singhsuwan who will run the 59club Asia Operation following a successful playing career and having worked and developed a very detailed understanding of golf and its operation. Araya has now turned her considerable skills and focus to the commercial and service world of Golf working with 59club Asia. Araya will lead the business with a solid foundation from which she and her colleagues at 59club will further develop and raise the service culture across the industry, improving the customer experience for the hundreds of thousands of golfers that enjoy playing within Thailand and across the region.

Over the past 10 years, 59club has taken the industry by storm, leading venues have quickly aligned their sales & service principals to the industry benchmark. Whilst an annual Awards Ceremony, regarded as the ‘Oscars’ of the golf industry, honors the front runners, who reap the rewards associated with achieving 59club’s Customer Service ‘excellence’ seal of approval.

The 59club ‘effect’ is destined to make a huge impact in Asia, as some of the very best golf venues vie to advance their member and guest experience. Calling on their industry leading analytical tools and training services, 59club’s mystery shopper audits, customer satisfaction surveys and their interactive member communication apps are set to assist the Asian market to performance manage staff to achieve elevated levels of service and sales etiquette.

Venues, for the first time can benchmark their golf visitor experience, ability to manage a group golf day, their prospective member enquiry procedure and deliver surveys that measure new member satisfaction levels and club life alongside each visitor experience within golf, leisure & spa. Complete with the ability to compare performance levels against chosen local and global competitors, industry standards and the best performing venues, 59clubs powerful data generates real and current information of the highest quality and value.

The results highlight countless opportunities for venues to improve their operation, in turn increasing member and guest satisfaction, plus revenue & profits in the process.

59club is endorsed and supported by governing bodies such as The Professional Golfers Association & England Golf, 59club are also a chosen partner of the Golf Club Managers Association (GCMA), European Tour Properties, and are partners with many leading golf suppliers including Toro & Club Car.

59club are proud to work with leading hotel chains and resorts such as Gleneagles, The Belfry, Celtic Manor, The Grove, The Dukes St Andrews, Emirates Golf Club, Yas Links, Monte Rei, Macdonald Hotels, RBH and Marriott Golf, plus many members focused private clubs including, Roehampton, Stoke Park and Foxhills to name just a few...

Those wanting to take advantage of 59club’s services will be able to meet the team at the Asia Pacific Golf Summit, Bangkoktaking place 1st - 4th November. Whilst, later in the month Simon Wordsworth, 59Club CEO will be a key note speaker at the PGA Members International Conference, Laguna Phuket between 11th - 14th November.